Digital Marketing
schedule Self-paced
menu_book 8 Modules
groups 2 Students
Meta & TikTok Ads Masterclass
The program blends theory, practical exercises, and real-time feedback to ensure participants leave with actionable skills that can drive measurable results for their businesses or clients.
Lead Faculty
Lead Instructor, Xovix Labs
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$49
Full Curriculum Access & Certification
verified_user 30-Day Money-Back Guarantee
Core Objectives
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Understand digital advertising fundamentals and marketing funnels
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Create and manage Meta Ads campaigns professionally
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Launch and optimize TikTok Ads campaigns
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Set up Meta Business Manager and TikTok Ads Manager accounts
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Build effective audience targeting strategies
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Create high-converting ad creatives and copy
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Analyze ad performance metrics like CTR, CPC, CPA, and ROAS
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Optimize underperforming campaigns for better results
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Scale winning campaigns profitably
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Run ads for businesses, brands, or clients confidently
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Learn retargeting and lookalike audience strategies
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Monetize advertising skills through freelancing or agency services
Who this is for
"Basic computer and internet skills
Smartphone or laptop
Active Facebook and TikTok accounts
Willingness to participate in practical exercises
No prior advertising experience required"
Course Overview
This is a 5-day intensive evening training designed to equip participants with practical, hands-on skills in running high-performing ads on Meta (Facebook & Instagram) and TikTok.
Participants will learn how to create, launch, optimize, analyze, and scale advertising campaigns across both platforms using real-world strategies and live practical sessions.
The course combines:
Live demonstrations
Hands-on campaign setup
Real-time feedback
Ad optimization techniques
Audience targeting strategies
Scaling and monetization methods
By the end of the training, students will confidently manage ads for:
Their own businesses
Freelance clients
Agencies
E-commerce brands
Lead generation campaigns
The training is highly interactive and practical, with students working on real campaigns during sessions.
Participants will learn how to create, launch, optimize, analyze, and scale advertising campaigns across both platforms using real-world strategies and live practical sessions.
The course combines:
Live demonstrations
Hands-on campaign setup
Real-time feedback
Ad optimization techniques
Audience targeting strategies
Scaling and monetization methods
By the end of the training, students will confidently manage ads for:
Their own businesses
Freelance clients
Agencies
E-commerce brands
Lead generation campaigns
The training is highly interactive and practical, with students working on real campaigns during sessions.
Syllabus
Module 1
Course introduction
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Module 1
Course introduction
1.1
intro
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Module 2
Important Information about Facebook Advertising
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Module 2
Important Information about Facebook Advertising
2.1
Basic Information & Facebook Rules
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Module 3
Getting Ready to Run Facebook Ad Campaigns
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Module 3
Getting Ready to Run Facebook Ad Campaigns
3.1
Install the Facebook Pixel
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3.2
Creating a Facebook Business Page
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3.3
Running a "Likes" Ad for your New Page
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Module 4
Custom Conversions
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Module 4
Custom Conversions
4.1
Custom Conversion Setup
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Module 5
Landing Page Compliance
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Module 5
Landing Page Compliance
5.1
Landing Page Compliance
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Module 6
Types of Facebook Ads
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Module 6
Types of Facebook Ads
6.1
Facebook Ad Types
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Module 7
Defining Your Audience
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Module 7
Defining Your Audience
7.1
Using Audience Insights
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Module 8
Set up the Campaign and Launch the Ad
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Module 8
Set up the Campaign and Launch the Ad
8.1
Setting up a Campaign
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8.2
Creating & Launching the Ad
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